Designing and Building a Complete E-Commerce Site for an American Manufacturer
Client: INVI Air — architectural air diffuser manufacturer, USA
Services: Full website design & build · WooCommerce e-commerce · Product catalog · B2B site architecture
Scope: Complete website, designed and built from scratch
The Challenge
INVI Air manufactures a technical, patented product — frameless architectural air diffusers — sold to a demanding professional audience of architects, engineers, and interior designers. A product like that can’t be sold on a generic store template. It needed a website that felt as refined as the product itself: clean and architectural in its design, deep enough to house a full technical catalog, and structured to guide both trade professionals and custom-order buyers.
What We Designed & Built
A complete custom website, from a blank page. Full design and build on WordPress and Divi — every page, from the immersive homepage to the product catalog to the advantages and professional-resource sections. The aesthetic matches the product: airy, minimal, architectural, with a calm palette that lets the diffusers themselves be the focus.
A real product catalog with e-commerce. A WooCommerce store organized around the product line — frameless and framed diffusers, exhaust fan covers, and specialty items — with individual product pages for each model (round, square, and linear, in single- and double-slot configurations). Each product carries its own specs, imagery, and detail page.
Built for a professional B2B audience. Dedicated resource sections for architects, engineers, and designers; a custom-order and quote-request flow for the “unlimited custom options” the product supports; and a knowledge-center structure to house technical documentation, test reports, and specifications — the materials a spec-driven trade buyer expects before they commit.
The full experience. Multi-level navigation, embedded product video, galleries of real installations, and a complete site architecture spanning products, advantages, professional resources, company information, and contact — all responsive and built to represent a serious American manufacturer.
The Result
A polished, professional e-commerce website that presents a technical product with the clarity and elegance its market demands — from first impression on the homepage all the way through to product specs and custom quotes. A complete digital home for a manufacturer, designed and built end to end.
The Takeaway
Not every business needs a store template — some need a website engineered around a real product, a real catalog, and a real professional audience. INVI Air is exactly that: a full custom design and WooCommerce build, created from scratch to make a technical product feel effortless to explore and buy.
